How To Increase YouTube Views In 2022
Today’s video landscape is rapidly changing in ways that are redefining how we watch, what we watch, and why we watch. These are developments that impact the entire ecosystem, from viewers to advertisers to creators and artists. While some of these trends have been years in the making, the pandemic has undoubtedly accelerated them. For the past year, people around the world turned to digital to work, shop, connect with friends and handle other daily essentials. Now that has become the sole reason for lending a hand in the unbelievable growth of YouTube. In the course of the pandemic and even after that, YouTube has become many people’s go-to bread-winning job.
YouTube is constantly changing and evolving. Long gone are the days dominated by funny cat videos and dogs on skateboards. Today YouTube is also a place for marketers. Over 1 billion hours of video (Source: YouTube Press) are watched on YouTube daily — that’s more than Netflix and Facebook video combined. So, as a YouTuber, if you don’t want to be left out in the race, then it's time that you increase YouTube views of your channel.
What Makes A View On YouTube?
Each time a viewer intentionally initiates the playing of a video on their device and watches for at least 30 seconds, that counts as a view. Pretty simple! If you play your own video, that will be counted as a view. If a viewer watches your video more than once, each screening will be counted as a new view. Any views that take place with embedded YT videos or YouTube videos shared on Facebook will also be counted.
Increase YouTube Views- Is It Important?
As a YouTuber, you know there’s nothing more important than how many views your videos receive. Why is that? There are many reasons, but the main one is that views measure the video’s popularity and success. A large number of views mean your video content is appealing to a lot of people. Without high numbers, there will be no ad revenue from YT for you. So, basically, the number of views your channel gets is going to directly reflect on your YouTube ranking. This is why content creators on the platform want to increase YouTube views.
How To Increase YouTube Views
1. Create Compelling Content
It won’t matter how many hacks or ads you use if your videos aren’t good. So how can you create compelling content that will get more views on YouTube? Well, one of the best ways is to create ‘how-to’ videos. Understand the needs of your audience and create content that might help them at some point of time. This is the basic way with which you can increase YouTube views of your channel.
2. Research
Yes, YouTube is a social platform, but it’s also a search engine. And one of the top strategies for getting more views is YT SEO, i.e., optimizing your videos for search. In other words, when your ideal viewer types in your chosen keywords, you want your video ranking near the top of YT’s results list. That means you need to know what your audience is looking for—tutorials, inspiration, or entertainment. This is actually a step to help you create compelling content and increase YouTube views.
3. Encourage Viewers To Subscribe
Retaining your potential audience can be a powerful way to grow your channel. Well, the same holds true for YT views. This is why one of the easiest ways to get more views on YT is to encourage your current viewers to subscribe because gaining subscribers will increase the number of views on each new video that you release. How do you get viewers to subscribe? The best way is simply to ask at the beginning and end of each video! And you are going to witness an increase in YouTube views.
4. Promote Other Videos With End Screens And Cards
Cards and end screens are tools that you can use to promote your videos to get more views on YouTube. First, you’ll need to verify your YT account to access these features. Cards are a tool that you can set to pop up anytime in the video. You can set these to direct people to another video or playlist, or you can create a poll card which is a great way to ask viewers what they’d like to see more of. This would instigate the viewers to watch more of your content and that is going to do nothing but increase YouTube views.
5. Multiply Your Views By Creating Playlists
Organizing and creating video playlists on YT is the best way to minimize the chances that a viewer will move on to another channel once they’ve consumed your content. Why? Because playlists go by the same rules as Netflix: as soon as one video ends, the next begins. So, eventually, without any effort your viewers are likely going to watch more of your content and that will contribute to increasing YouTube views.
6. Appeal To User Curiosity
People like numbers, but perhaps not as much as they like knowledge. We’re curious beings. I’m sure there’s an evolutionary explanation for this characteristic of ours, something about hunter-gatherers needing to gossip in order to survive. Using your video title to appeal to user curiosity is a time-tested way to increase YouTube views. As long as your title reflects the content of your video, you’re golden.
Conclusion
What works for one YT creator won’t necessarily work for another. Whereas influencer marketing may do wonders for one’s YT views, another one might find it best to focus on optimizing your thumbnails and partnering with other channels. It depends entirely on your unique circumstances.
The one insight I hope everyone takes to heart is that creating value for viewers always takes precedence over everything else. Does producing unique, high-quality content guarantee thousands of views every month? No, it doesn’t—there are additional steps you need to take in order to succeed. But without that foundation of truly valuable content, nothing else we’ve talked about today will matter.