Top Influencer Marketing Agency in India

GRS is the top influencer marketing agency in India providing businesses and brands with verified & authentic influencers to promote & differentiate the given product with epic stories, brand association leverage strategy, and strong word-of-mouth recommendations. We deliver content-led, customized, and end-to-end influencer marketing services and solutions to assimilate the core value proposition in influential & native user-generated content that brings brand stories to life.

Top Influencer Marketing Agency in India

The influencer marketing experts, professionals, strategists & specialists at GRS, evaluate the comprehensive creator engagement maturation with the hallucination of scalability and productivity. As pioneers in the influencer marketing industry in India, we are recognized for building, executing, and monitoring comprehensive influencer marketing campaigns backed with cohesive, adapted, differentiated, and data-driven influencer marketing strategies. We let creators focus on originality & innovation rather than progression only and thus help brands grow at scale!

Our Influencer Marketing Platform Process: 3 Simple Steps

Step 1 – Fill in the small form

Let us know, your business/brand name, industry, e-mail address, and contact. Soon an influencer marketing expert will call you to know your influencer marketing needs and target objectives.

Step 2 – Select an influencer marketing campaign

You can choose among numerous influencer marketing campaigns, social media influencers, content creators, and social media platforms according to your budget, target audience presence, product positioning, and competition to promote your products/services.

Step 3 – Brands get boosted!

Our influencer marketing experts will analyze your consumer insights, content & influencers they follow and frame the best influencer marketing in India, and services to grow your brand at scale! Voila! Your brand gets a significant boost!

Hire the best influencer marketing platform!

How Does our Top Influencer Marketing Company work?

Defining & Comprehending Your Brand Goals

At GRS, Our Influencer marketing experts understand your brand's goals through discussions, surveys, audits, and meetings. We aim to collect a deep understanding of our client's business, target customers, and marketing objectives. The collected insights help us develop influencer marketing strategies that align with your goals. We will also have sufficient data to pick the right Influencers and create compelling creatives/videos for your influencer marketing campaigns. This helps us generate higher brand awareness, sales, ROI, and engagement rates for our clients.

Influencer Marketing Company
Social Media Influencer

Influencer Identification

We use a combination of manual research and the data-driven technology of our leading influencer marketing company to identify suitable influencer marketing partners from a robust database of 2 lakh influencers, content creators, and celebrities for your campaign. We analyse social media platforms for Influencers that align with your needs and brand vision. GRS considers audience demographics, past collaborations, and the ability to generate social. We also analyze influencer engagement metrics that are vital for your goals. Furthermore, we conduct surveys and focus groups on identifying more effective key opinion leaders- KOLs in your Industry. Our influencer marketing experts are also updated with the latest rules, influencer marketing trends, and regulations governing the influencer marketing world. Rest assured; your campaign will continuously operate on the right side of the law.

Influencer Marketing Campaign Execution & Monitoring

We at GRS have a team of experts and the necessary resources to plan and execute successful Influencer marketing campaigns for our clients. We will develop an influencer strategy after considering your goals, target audience, and budget. Our executives shoulder all campaign responsibilities from start to finish. During the campaign, we set a communication pipeline to encourage more collaboration between your team, our strategists and influencers to achieve the common goal. Our priorities include creating innovative content for social media platforms, building relationships with key stakeholders in your Industry, managing relationships between Influencers and their followers, following legal procedures, and ultimately achieving your goal of higher ROI, sales, awareness, leads, etc.

Influencer Marketing Campaign
Influencer Marketing Expert

Final Influencer Marketing Expert Analysis and Reporting

We provide complete transparency to ensure you are on right track with your influencer marketing campaigns every proceeding. We define key performance indicators from your primary goal to track your campaign in real time. At the end of the campaign, our agency will present a report that details the key findings from the campaign. You will get a complete breakdown after overall the reach, engagement, Click-through-rate (CTR), impressions, and conversions generated by your branded posts and influencer performance. We will also highlight new revelations that we can use to make your future campaigns more effective.

Why GRS is the Best Influencer Marketing Platform for your Business Growth:

Largest Influencer Marketing service provider With Data-driven approach

The agency invests in surveys and studies to formulate the brands’ buyers’ personas profoundly. GRS’s data-driven approach helps it for a more accurate measurement of the effectiveness of influencer campaigns. Moreover, this approach also helps to identify patterns and trends in viewers' behavior, which can inform the development of more effective influencer marketing strategies and communications.

It has found numerous ways to continuously strengthen these conducts with the latest technology. It assesses what content is helping influencers gain followers and at what momentum, the quality of the content produced, the audience engagement rate augmentation, the ratio of branded content to organic content, negative comments, regularity of content posting, etc. At GRS, connecting for the impetus of influence is a canon they live by. The marketing strategists and conversion team help marketers to create triumphant influencer marketing strategies and optimize influencers’ competencies to deliver irrefutable value propositions of the respective brand.

Top Influencer Marketing Services that Capitalize on Current Trends

Experts at the company are up to date on the up-to-date algorithm updates, analytical tools, influencer marketing, and industry-based trends, video & content marketing trends, new Influencer arrival into an arena, and so on. Additionally, our influencer marketing experts have worked with hundreds of thousands of Influencers (macro, micro, celebs, regional, and nano), on multiple projects. Hence, our top influencer marketing platform can help you gain merits of concepts like; social commerce, video commerce, user-generated content, influencer marketing 2.0 (Long-lasting relationships with influencers) & 3.0 (creator economy), and more. Working with us has other benefits too. You receive strategic guidance from the best in the industry for maximum recall from your influencers.

Influencer Marketing Services That Capitalize on long-lasting Relationships with Influencers

Brands must develop enduring relations with social media influencers to make out the best of influencer marketing. The platform is predominant for nurturing brand and influencer relationships to harvest longer and more fruitful collaborations. We provide brands with incessant admittance to influencers’ competence and creative content with more loyal consumers. Healthy influencer partnerships result in top-notch content, higher audience engagement, and superior brand awareness which all lead to snowballing ROI. Cohesive and creative campaigns, helps vendors build stronger relationships with their core demographics too.

Furthermore, influencers’ foremost motive for emerging long-term relationships with brands is access to creative freedom, GRS, provides them through connecting originality in content creation.

Build and Maintain Relationships Between Clients and Influencers

Access to a large pool of Influencers from different niches and platforms and a chance to form meaningful relationships with them. Our influencer agency’s experts implement vital strategies to help establish, build and maintain profitable partnerships between our clients and selected Influencers.

From start-ups to MNCs, we act as communication channels between brands and Influencers to ensure both parties are on the same page concerning the campaign's goals, expectations, and requirements. We provide that the plans are realistic and achievable within the given timeframe.

How the Best Influencer Marketing Agency in India Gives a Rapid Growth to Your Business

Develop Trust, Credibility, and Reliability

Influencers have a significant role in influencing consumers' purchase decisions. Their opinion is highly respected because of the trust they build with their followers. A brand's sales might increase considerably with just one single endorsement from an influencer. Influencer marketing offers higher ROI than banner ads (source: convince and convert). After that, in order to maintain the trust of influencers and customers, it is crucial for the company to supply quality product and cater to potential customer’s demands. Being the top influencer marketing agency in India which assists brands in achieving their goals, we are proud to say that 99% consumers get positive ROI.

Increase Brand Recognition and Consumer Engagement

When our hand-picked influencers advocate a certain company, the target demographic is pertinent since they have particular interests and lifestyles. Therefore, leveraging our influencer network in your advertising might aid in raising the percentage of interaction. As a consequence, their high engagement rates are just as important as the wide net they cast for you. We pick them carefully because it benefits you.

Increased Lead Conversion

Every business's primary objective is to produce a profit, and influencer marketing has been proven to provide a high return on investment and increase lead conversion. An indicator of how successful your investment is the return on investment (ROI). A brand's dependence on the campaign and its duration, as well as the influencer selected, should also be taken into account. We have mastered all of this to maximize your earnings.

Optimization for Search Engines is Improved

The quantity of visitors and leads that arrive at the website is significantly influenced by the SEO ranking. The more visits you receive, the higher you will appear in the search results. For a domain to get more authority, content and backlinks are crucial. If businesses employ influencers as part of their promotion through us, their website gets high quality traffic that is relevant to their businesses. Thus, the rise in traffic may also increase rankings.

Long-Term Benefits for your Company

Genuine and interesting content is essential for long-term marketing success. The success of influencer marketing is built on authenticity. A well-known influencer should be associated with your business in the eyes of your target market. We make long-term collaborations between the brand and the influencer that have positive, organic, and long-lasting effects. If you're working with the same influencers on several initiatives, long-term collaborations might help you save money. With the assistance of our top influencer marketing company, everything is possible.

FAQs:

Influencer marketing is a form of promotion where the critical emphasis is placed on Influencers. Influencers facilitates their followers' trust, enabling them to promote a brand product or services. Working with relevant Influencers in your industry can help you reach a wider audience, generate brand awareness, drive more sales and increase your returns. It is an amalgam of old and new marketing tools and strategies and works on the idea of celebrity endorsement and places it into a modern-day content-driven advertising campaign through social media influencers.

It is the procedure where a brand enrols key opinion leaders- KOLs (from a KOL agency) who have an established credibility and audience on social media platforms to discuss or remark on that specific brand in a social media post through a pre-defined content strategy. This way influencers or the subject matter experts are able to influence and inspire the buying decision of their audience/followers/viewer, which are the ultimate target audience of the brand (our client) therefore, increasing their sales.

There has been a 465% increase in searches for the keyword "influencer marketing" on Google alone since 2016. According to the social public, 9 out of 10 brands are leveraging some form of influencer marketing and 89% say ROI from it, is comparable to or better than other marketing channels. In terms of revenue, the worldwide influencer marketing platform market was valued at US$ 148. 04 million in 2019 and is anticipated to reach US$ 337. 74 million by 2027 with a CAGR growth rate of 13. 4% from 2020 to 2027.

It also incorporates, the management of exchange relationships between service and product suppliers and trusted consumers with authority over a target audience.

This promotional strategy first gained solemn traction when social media began to substitute traditional media outlets. Two-thirds of patrons use ad blockers, but the same individuals enthusiastically take advice from influencers. 80% of users have bought something based on a maven’s recommendation.

KOLs/influencers are content creators who have expertise in their respective niched fields. They are famous figures who possess the power to influence the purchase behaviour of their audiences. The authority they have built through their knowledge, charisma, and expertise make them key figures in their respective niches. People look up to them for advice, recommendations, inspiration, and guidance.

Not only that, they have the power to influence/inspire the perspective of their viewer, but are also able to change their purchasing behaviour.

From celebrities, athletes, entrepreneurs, and industry experts to people who gained recognition through their content. Some of the influencer categories include - tech, education, finance, beauty, fashion, travel comedy, etc.

It is an amalgam of old and new marketing tools and strategies. It works on the idea of celebrity endorsement and places it into a modern-day content-driven advertising campaign It is the procedure where a brand enrols opinion leaders who have an established credibility and audience on social media platforms to discuss or remark on that specific brand in a social media post through a pre-defined content strategy. There has been a 465% increase in searches for the keyword "influencer marketing" on Google alone since 2016. According to social public, 9 out of 10 brands are leveraging some form of influencer marketing and 89% say ROI from it, is comparable to or better than other marketing channels. In terms of revenue, the worldwide influencer marketing platform market was valued at US$ 148. 04 million in 2019 and is anticipated to reach US$ 337. 74 million by 2027 with a CAGR growth rate of 13. 4% from 2020 to 2027.

It also incorporates, the management of exchange relationships between service and product suppliers and trusted consumers with authority over a target audience. This promotional strategy first gained solemn traction when social media began to substitute traditional media outlets. Two-thirds of patrons use ad blockers, but the same individuals enthusiastically take advice from influencers. 80% of users have bought something based on a maven’s recommendation.

Under the supervision of an experienced influencer marketing agency, influencer marketing can be very successful for your business. Here are some statistics to back up our claims.

  • According to Social Publi, 93% of Marketers have invested in Influencer marketing.
  • According to Statista, global influencer marketing is valued at $16.4 billion.
  • According to Statista, brands are estimated to spend $4.62 billion on marketing campaigns this year. This is 33% more since 2020.
  • According to the Digital Marketing Institute, 60% of surveyed consumers said Influencers had influenced them.
  • According to research by Twitter, there was a 5.2% increase in purchases from influencer posts.
  • According to Linqia, 90% of marketers have expressed interest in working with micro-influencers.
  • According to a survey by Vivi pins, 30% of consumers are likely to purchase a product promoted by an influencer.
  • According to a study by Statista, 60% of marketers are convinced that influencer marketing generates higher ROI than traditional marketing.

Influencer marketing is helping brands across the globe reach a wider audience by leveraging the power of Influencers. By having an influencer marketing agency by your side, you will have content that amplifies your marketing message and engages your potential customers. An influencer marketing strategy is a plan of action that an agency creates to help your brand achieve its marketing goals and objectives. It involves understanding your brand goals, competitors, and target audience. We follow it by brainstorming campaign ideas that resonate with your brand and customers.

Next up, we have Influencer selection. Our influencer marketing agency will pick relevant opinion leaders after analyzing various influencer engagement metrics that fit your needs. Our executives will also handle influencer outreach and negotiations. Of course, we must remember the campaign. We handle the planning, content creation, other promotional activities, execution, measurement, and reporting aspects of your influencer marketing project.

Influencer marketing is one of the most effective ways to reach potential customers and followers. By partnering with an influencer marketing agency, businesses can tap into a vast network of influential people who can help spread the word about their products or services. An influencer marketing agency typically works by identifying relevant influencers in a particular niche, building relationships with them, and then working with the influencers to promote their client's products or services. In many cases, an influencer marketing agency will also provide content creation and strategy services to help its clients maximize the impact of their campaigns.

Several factors determine how effective an influencer marketing campaign will be. The most crucial factor is usually the quality of the relationships the agency can build with influencers. If an agency has good relationships with a wide variety of influential people, they'll be able to get their clients' messages in front of a large audience quickly and effectively.

Another critical factor is the ability of the agency to identify the right kind of influencers for each client. Not all influencers are created equal, and working with an agency that understands this is essential. The best agencies will take the time to learn about a client's business and target audience before recommending which influencers to partner with.

Finally, it's also essential to consider the overall quality of an agency's work. A good agency will produce high-quality content.

An influencer marketing campaign identifies and targets vital influencers in a given market or niche. Once these influencers are identified, the next step is establishing relationships with them and developing a strategy for working together. This usually involves some form of compensation, such as free products or access to exclusive events.

The final step is to implement the campaign itself. This will involve creating content that the influencers can share with their followers, promoting the campaign through social media and other channels, and monitoring the results. A successful campaign can increase brand awareness, sales, and valuable insights into the target market. We being the top influencer marketing company, check which platform is best suited for your brand's influencer marketing campaign with respect to your goal.

There is no one-size-fits-all answer to this question, as the effectiveness of influencer marketing depends on several factors, including the type of business, the products or services being promoted, the target audience, and the marketing campaign's goals. However, in general, influencer marketing can be an effective way to reach a large number of potential customers with a positive message about your brand.

One of the key benefits of influencer marketing is that it allows you to target a specific audience with laser precision. By working with influencers who have already built-up a following among your target demographic, you can ensure that your marketing message reaches the right people.

Furthermore, influencer marketing can efficiently use resources, as you can tap into an existing fan base rather than starting from scratch. Because people tend to trust recommendations from friends and family more than traditional advertising, influencer marketing can help build trust and credibility for your brand.

It works because society always gets influenced by opinion leaders, and find word-of-mouth is the maximum trusted source for recommendations. At a fundamental level, brands that already employ, this type of advertising have verified the effectiveness of this network. 89% of marketers say that ROI from this form of advertising is comparable to or better than other marketing channels. It’s no surprise that 17% of companies spend over half of their publicizing budget on influencers. Therefore, it is crucial in the age of social media and ad fatigue for a brand to reach a larger consumer base via it. Furthermore, this canal helps build trust for your brand and drives remarkable results.

It works because of the high amount of trust that social influencers have gained with their following, and recommendations from them serve as a form of social proof to a brand’s potential clientele.

Nevertheless, it doesn't just involve celebrities. Instead, it orbits around mavens, many of whom would never consider themselves well-known in an offline setting. It includes a brand collaborating with an online influencer to market one of its products or services. Some collaborations are less tangible than that – brands merely work with the doyens to improve brand recognition. Influencers, contrasting to celebrities, can be anywhere. They can be anyone. What makes them significant is their large following on social media. They can be a widespread fashion photographer on Instagram, a famous travel vlogger on YouTube or a knowledgeable cybersecurity blogger who tweets, gamers on Twitch, or an esteemed promoting executive on LinkedIn.

The marketing industry has experienced tremendous growth as a result of digitalization and customization. Genz and millennials are more inclined toward social media, therefore, digital influencer marketing has picked a great pace in the marketing industry.